Welcome to Podcasting Guide
Cost Of Podcasting Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Building a Brand Presence When Podcasting
from:Podcasting, just like Radio and TV shows can mean a lot of competition for your business. Do you know what it takes to set your business podcast apart from the dozens of others podcast being produced on a similar subject? It's about developing brand awareness and establishing an identity. Help your podcast get the attention it deserves by remembering too:
Cater to your niche
Though podcasting is becoming big business, most podcast could do more to really understand who their target audience is and cater to their niche. If you already took the time to create a Web site you probably learned aloud about your targeted audience and how they like to be reached. However, as business grows and expands you might realize that your niche has changed or needs to incorporate different elements in order to give the audience what they want.
Create a logo
All businesses looking to create a brand need a logo and a podcast is no different. When individuals see a logo, they begin to associate it with a particular company. Logos can be used in every aspect of your marketing efforts and should accompany press releases and be added to your Web site and blogs. When creating your logo keep in mind your audience. The logo should be visually appealing, easy to see and feature colors and styles that compliment your Web site and blog.
For businesses that already have a logo creating a variation of the logo for podcasting will help your podcast look more professional. Logos don't have to be purchased from freelance graphic artist or firms. Adobe PhotoShop and other logo creation software allows even beginners to create their own original logo.
Use your podcast to redirect listeners to your Web site
If your audience doesn't have all the information about your business you cant expect podcasting to convert to sales. During the introduction and when wrapping up the podcast, provide the name of your company and how viewers can contact you to buy products or services, most podcasters do this by proving their Web site address and blog address.
Get interactive
After your podcast has been around for a while, getting listeners to participate in what happens during the podcast will keep them listening and set you apart. Some podcasters user their websites to get viewers to send in questions that they will respond to during a segment of their podcast, a business might solicit customer testimonials and play them during the podcast. Smart podcasters know that viewers are bluntly honest and can help them understand who their target audience is and how to better focus the messages of their podcast so the audience gains information of value.
Experience is really the best way of learning what works for creating a brand presence. After producing your podcast for a while, you may realize that your podcast runs too long and drags in the middle, or is too short and crowded with information that is rarely on topic. Fine-tune your podcast, review what works to gain listeners notice, establish your brand and get rid of elements that just don't work.
Warning: file(http://www.searchfeed.com/rd/feed/TextFeed.jsp?trackID=G3372401441&pID=71468&cat=cost+of+podcasting&nl=5&page=1&excID=) [function.file]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found
in /home/marketon/public_html/Online-Publishing/podcasting/datas/searchfeed.php on line 8
Cost Of Podcasting Specific links
Cost Of Podcasting News
Using the Verizon iPhone as a hotspot may save you money - ZDNet (blog)
Using the Verizon iPhone as a hotspot may save you money ZDNet (blog) When I bought my iPhone 4S last year I made a conscious decision to turn down the mobile hotspot service due to the additional monthly cost of those plans. I enrolled in the standard 5GB/month data plan without the ability to use the phone as a hotspot ... |
Kevin Smith: Proud To Be A "Comic Book Man" - Comic Book Resources
Kevin Smith: Proud To Be A "Comic Book Man" Comic Book Resources If podcasts existed in 1992, would you still have done films? Never. Oh my God, it would have been podcasting, 'cause I always gravitated towards that which seemed easiest. Comics were what I wanted to do, but that seemed really hard to get into ... |
ATLWeb.com Now Offers Custom WordPress Websites at Competitive Prices - PR Web (press release)
 PR Web (press release) | ATLWeb.com Now Offers Custom WordPress Websites at Competitive Prices PR Web (press release) Podcasting Capabilities to harness the power of iTunes - no cost option. A streamlined 6-step order process guarantees fast and smooth transactions from beginning to end. To see how it works visit http://www.atlweb.com/. “With our experienced team able ... |
The double-edged sword facing competitors of the iPad - ZDNet (blog)
 ZDNet (blog) | The double-edged sword facing competitors of the iPad ZDNet (blog) To make matter worse for iPad competitors, Apple was able to price the iPad very cheaply from launch. Much has been written about this bold move by Apple that still has competitors scrambling even today trying to match iPad pricing. |
One thing may rock the Apple iPad for education scheme: Kids - ZDNet (blog)
 ZDNet (blog) | One thing may rock the Apple iPad for education scheme: Kids ZDNet (blog) While service plans were in place to replace broken laptops, the cost of such plans skyrocketed to reflect the fact that most of the devices were being routinely destroyed by rough handling. These weren't shoddy laptops to begin with, ... Apple's iBooks 2, iBooks Author: Bids to own publishing's future |