Welcome to Podcasting Guide
Experts On Podcasting Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Business Owners: Is Podcasting a Good Investment for Your Business?
from:Podcasting can help spread the word about your business or company, but is it a cost-effective investment to undertake? Podcasting, whether audio or video, requires special equipment which can seem costly when purchasing, but when used wisely, the rewards can definitely outweigh the upfront costs. Due to today’s ever-changing technology, companies who use podcasting as a means of advertising or as an advertising supplement can benefit by reaching customers on the go, abroad or anywhere technology takes them.
The costs of producing a podcast can vary by the podcaster’s requirements. Renting studio time, enlisting the help of a paid production team and distribution outlets can add increased fees to the business’ budget. Even if looking to create, produce and distribute a podcast in a home or company office, some of the basic costs involved include those for purchasing a webcam, digital camera, digital camcorder, computer with microphone and headphones, digital voice recorder, and computer software with sound editing capabilities. While not all of these elements are required, they still can become a possible financial burden on a start-up company or small business.
On a positive note, podcasting provides businesses with the ability to reach a global audience. Unlike mailed flyers and sales copy, podcast listeners have the ability to hear or watch podcasts all over the world. Even if looking to market your business or service to one country, citizens of the targeted country can enjoy podcasts while on international vacations, living abroad or serving in the military at foreign locations. While podcasting does require a hefty up-front investment, businesses can actually save money by eliminating the need to purchase bulk mail permits, printing costs and copywriting/advertising services. Additionally, while traditional mail and advertising services are viewed as more stationary, podcasts can be seen as a directly reaching customer-advertising medium.
If looking to see whether offering podcasting is a wise investment for your business, add up all of the costs involved for your current marketing campaign. Inventory sales based on the success of the present advertising campaign and convert to advertising versus sales ratio. Now implement a podcasting campaign; giving it a trial run. Create an in-house focus group and see which advertising campaign is preferred. Is it the “hard sell” of a traditional advertising campaign or the more “soft sell” of a podcast audio or video broadcast? If successful with the focus group, consider slowly implementing the podcasting campaign in with the already existing advertising and use it as an advertising supplement. Monitor after each quarter to see if the podcasting supplement has been successful. In addition to checking if sales increase, ask for customer feedback and see which campaign the customers prefer. If deciding to change, do not do anything drastic. Make any changes slowly over time, gradually phasing out one form of advertising with another.
Whether your business uses podcasting to replace one method of advertising or as a supplement, with the increased potential of wider customer appeal, more positive word-of-mouth and the potential to generate more company revenue, podcasts are great business planning methods to incorporate new technology with successful advertising campaigns.
Warning: file(http://www.searchfeed.com/rd/feed/TextFeed.jsp?trackID=G3372401441&pID=71468&cat=experts+on+podcasting&nl=5&page=1&excID=) [function.file]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found
in /home/marketon/public_html/Online-Publishing/podcasting/datas/searchfeed.php on line 8
Experts On Podcasting Specific links
Experts On Podcasting News
BlogWorld New York Announces Line-Up of Exhibitors for June 5-7 Conference and Tradeshow
NEW YORK, May 23, 2012 /PRNewswire/ -- The countdown to the world's largest social media event is on. This June 5-7, New York City welcomes back BlogWorld & New Media Expo to the Javits Center. For the ...
Read more...InternetMarketingSpeed.com Podcast Uncovers the Ugly Truth about Podcasting
Internet marketing expert James Schramko recently got together with another seasoned online marketing strategist Luke Moulton to deliver a podcast detailing what really goes on behind the scenes of a podcast.Sydney, Australia (PRWEB) May 18, 2012 In a recently posted podcast on his blog InternetMarketingSpeed.com, online marketing master James Schramko interviews veteran podcaster Luke Moulton ...
Read more...Reviewing Creative Suite 6
Adobe Creative Suite experts Jay Nelson and Lesa Snider stop by to discuss the latest versions of Adobe's software for creative professionals -- specifically InDesign and Photoshop.
Read more...Fix that faulty PC
Don’t be so quick to replace your computer when it goes on the fritz. If the repair will cost no more than a third of the price of a new machine, then fixing it is the MoneySmart thing to do.
Read more...Successful innovation depends on engaging the grassroots
Technological innovation is generally viewed as a panacea for the problems of developing nations. The result is that in countries such as Zimbabwe, institutions from well-off nations have tended to 'push' technologies according to their own agendas — and not ones that suit local communities.
Read more...