Welcome to Podcasting Guide
Guide To Podcasting Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Audio or Video Podcasts: Which Type is Best for Your Business?
from:In the world of podcasts, there are both audio and video podcasts. When given a choice between the two, which one(s) should your business offer? Depending on audience, intended uses, and customer demographic, podcasters can tailor their podcasts to effectively market their business’ products and services.
Audio podcasts are good for people browsing a website. These podcasts can be used to provide additional customer support, more product information, or serve as a site-browsing accompaniment. Audio podcasts help keep customers on a site longer and are quicker to download than video podcasts. This is especially important for businesses during a slow economy when some people have to keep a slower connection due to budget constraints. Audio podcasts are also good for Internet customers in remote areas, as fast connections are sometimes unavailable.
Video podcasts are great to help engage customers face-to-face with your product or service. By allowing a customer to “meet the staff”, companies utilizing video podcasts can sell their products or services directly to a potential customer. Video podcasts are also great for business owners looking to feature a particular product or service. By highlighting how a product or service is used, what the product or service is used for, and how that specific product or service can benefit a person’s life, having the demonstration aspect is just as effective as a door-to-door sales approach.
If unable to choose between the two, consider taking a multi-media podcasting approach to featuring your business. Ask for feedback from users to find out age/gender, reason for visiting website or listening to podcast, and on what device the podcast is listened to/viewed on. Also, ask for customer preference if an audio or video podcast is desired, or if there is not preference. Either create a customer feedback form with these questions or announce them during a podcast or website presentation. Offer a small incentive for the customer’s feedback such as an entry into a prize, small discount, or a free MP3 player or iPod.
Customer panels can also help provide feedback, even before the podcasts go live. Rather than spending money for unnecessary web design and updating services, consider performing a trial run with a small panel. Ensure this panel is typical with your business’ target demographic and allow them to sample some selected audio and video podcasts. Ask which of the given podcasts would most make them want to purchase or use your business or service. By asking for customer feedback before going live, a business can save time, money, and appeal to the right potential customers.
By practicing with the various methods of podcasting, business owners will be able to directly reach customers by the most requested and effective ways while holding their interests. Creating an interactive podcasting experience allows users to feel more in-control of their shopping or browsing tasks while allowing business owners to capture their attention longer; hopefully closing the deal on a sale. Be sure to utilize all forms of customer feedback including panels, opinion polls and email suggestions.
Warning: file(http://www.searchfeed.com/rd/feed/TextFeed.jsp?trackID=G3372401441&pID=71468&cat=guide+to+podcasting&nl=5&page=1&excID=) [function.file]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found
in /home/marketon/public_html/Online-Publishing/podcasting/datas/searchfeed.php on line 8
Guide To Podcasting Specific links
Guide To Podcasting News
Hulu Announces New Original Series with Kevin Smith, Premieres Summer Slate of Ten Original and Exclusive TV Shows
Proving that summer doesn’t have to mean the start of rerun season, Hulu today announced a full slate of new original and exclusive TV shows that begin premiering on June 4th on Hulu and the Hulu Plus subscription service.
Read more...Hulu to Premiere Kevin Smith’s ‘Spoilers’ & Richard Linklater’s ‘Up to Speed’
Hulu has revealed a tantalizing menu of original and exclusive shows to air this summer, including a movie-focused talk show hosted by Kevin Smith, and a travel series by 'Dazed and Confused' director, Richard Linklater.
Read more...The Hacienda At 30
Situated at 11-13 Whitworth Street West (the site of a former yacht showroom), the Hacienda's famous interior was designed by Ben Kelly and included a wooden dance floor and genuine traffic bollards.
Read more...Hulu premieres original series with Kevin Smith, 9 other exclusive shows
LOS ANGELES — Proving that summer doesn't have to mean the start of rerun season, Hulu announced a full slate of new original and exclusive TV shows that begin premiering June 4 on Hulu and the Hulu Plus subscription service.
Read more...Hulu delivers 10 new original shows for summer, iOS app update with iPad retina display support
As the temperatures heat up, the availability of new network TV programming is falling off as it does every year, and Hulu is taking advantage of the lull to amp up its offerings of original content with ten new shows this summer. The shows include selections like Kevin Smith's Spoilers which is a chat about the summer's films, travel series Up To Speed and playground basketball comedy We Got ...
Read more...