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Is Twitter the Next Wave of Viral Marketing?
from:Ask any Twitter user about the service and you will find out how addictive the service is. For those that are unaware Twitter is the latest wave of viral marketing, after subscribing to the site, users can add anyone to their friends list and get added back by them. Though this aspect has a similarity to social networking sites such as Facebook and MySpace this is where the similarity ends. When a user visits their homepage on these sites they can receive messages from other users, but the primary focus is on video, music and profiles. Twitter on the other hand is primarily a micro-blogging tool. Unlike a traditional blog post, which could be hundreds of words in length, a micro Twitter blog only allows users to post a sentence or two at a time.
Through Twitter, users can write interesting and relevant post that encourages others on the site to follow their "tweets", allowing a business to build its marketing list. Compare a Twitter user who has 1,000 friends to a business that sends out 1,000 press releases electronically. The business sending out the press releases would take weeks even months, and would have to submit to a number of different press release sites, then it could still take weeks before potential visitors check out their site. While a Twitter users just has to write out one sentence, and add in the URL of their newest blog, podcast, vlog or other news and instantly this information pops up as the newest message in the home pages of everyone who follows them. The great benefit of sending a URL this way is that as users talk to you they become invested in your business and services and want to offer support, making them more likely to click on a link you send.
Twitter is also a great way of seeing what the competition is up too; small businesses are not the only ones jumping on the Twitter bandwagon. So have large corporations, Web site only companies, mommy bloggers and entrepreneurs promoting their startups. By following other businesses that sell similar products or services, you can learn better ways of marketing products to your customers and you can build alliances. Just because a business is your competitor does not mean you have to be enemies. In fact, small businesses are often willing to offer each other support and assistance if it doesn't compromise their business.
Twitter is also a great way to expand your existing customer service experience. Through Twitter, real time updates can give you instant feedback on how your business is being perceived. After ordering a product online and having a bad experience a user might post their feelings about a brand directly to their Twitter account to get feedback from others. In essence, Twitter isn't just about enhancing your own customer experience but learning what techniques should be avoided if you want to keep a customer happy.
Get creative with Twitter and use it in all your Web 2.0 connections. For example if you run a podcast, use Twitter to seek out potential guest to interview, to get feedback on how well the audience liked the newest episode, to offer suggestions for improving a podcast and for offering questions you can answer during the next podcast.
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Dark Knight Viral Marketing Specific links
Dark Knight Viral Marketing News
New 'Men in Black 3' Clip Ties In With Viral YouTube Marketing - Screen Rant
New 'Men in Black 3' Clip Ties In With Viral YouTube Marketing Screen Rant With shows like Lost and films like The Dark Knight popularizing the idea of viral marketing to take advantage of the excitement and word-of-mouth potential from their respective fanbases, it's practically become the norm for major summer blockbusters ... |
New 'The Dark Knight Rises' viral marketing campaign: What is 'Harvey Dent Day'? - Entertainment Weekly
 Inside Pulse | New 'The Dark Knight Rises' viral marketing campaign: What is 'Harvey Dent Day'? Entertainment Weekly by Darren Franich There are some intriguing new materials over at the Dark Knight Rises website. Designed to resemble a police file, the website features a warrant for the arrest of “John Doe, AKA, 'The Batman'” and an internally circulated document ... 'Dark Knight Rises' Viral Campaign To Unveil New Trailer Video: Dark Knight Rises trailer released alongside viral marketing campaign Viral Marketing For The Dark Knight Rises Heats Up With Police Report |
'The Amazing Spider-Man' 6-Minute IMAX Sneak Peek to Screen In Front of 'Men ... - Indie Wire (blog)
'The Amazing Spider-Man' 6-Minute IMAX Sneak Peek to Screen In Front of 'Men ... Indie Wire (blog) “Men in Black III” faces a long road to success this weekend, with an inflated budget looming over a public opinion set firmly at “mildly amused,” but Paramount is hoping a little incentive in the form of an IMAX sneak peek will get people in seats for ... |
The Dark Knight Rises New Poster 3 Is Ugly & Lazy - WhatCulture!
 IBTimes.co.uk | The Dark Knight Rises New Poster 3 Is Ugly & Lazy WhatCulture! Even “Batman Begins” had better posters. Now I have loved the Rises posters this far, but not nearly as much as “The Dark Knight's”. Along with the bland viral marketing, it just feels like Warner Brothers just isn't trying. The Roof, The Roof, The Roof is on Fire in this New 'Dark Knight Rises' Poster New Dark Knight Rises poster hints at fiery end Terrible New 'Dark Knight Rises' Poster Shows Gotham City Burning |
On the Hub: Five theories about the plot for 'The Dark Knight Rises' - Wisconsin Rapids Tribune
 Flickering Myth (blog) | On the Hub: Five theories about the plot for 'The Dark Knight Rises' Wisconsin Rapids Tribune The Associated Press It's been one week since the third and likely final trailer for "The Dark Knight Rises" was released in a viral marketing campaign move, and with it also being shown before last weekend's release of "The Avengers," theories and ... The Week in Spandex - The Avengers, The Dark Knight Rises, The Amazing Spider ... |