Welcome to Viral Marketing Guide
Viral Marketing Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Is Twitter the Next Wave of Viral Marketing?
from:Ask any Twitter user about the service and you will find out how addictive the service is. For those that are unaware Twitter is the latest wave of viral marketing, after subscribing to the site, users can add anyone to their friends list and get added back by them. Though this aspect has a similarity to social networking sites such as Facebook and MySpace this is where the similarity ends. When a user visits their homepage on these sites they can receive messages from other users, but the primary focus is on video, music and profiles. Twitter on the other hand is primarily a micro-blogging tool. Unlike a traditional blog post, which could be hundreds of words in length, a micro Twitter blog only allows users to post a sentence or two at a time.
Through Twitter, users can write interesting and relevant post that encourages others on the site to follow their "tweets", allowing a business to build its marketing list. Compare a Twitter user who has 1,000 friends to a business that sends out 1,000 press releases electronically. The business sending out the press releases would take weeks even months, and would have to submit to a number of different press release sites, then it could still take weeks before potential visitors check out their site. While a Twitter users just has to write out one sentence, and add in the URL of their newest blog, podcast, vlog or other news and instantly this information pops up as the newest message in the home pages of everyone who follows them. The great benefit of sending a URL this way is that as users talk to you they become invested in your business and services and want to offer support, making them more likely to click on a link you send.
Twitter is also a great way of seeing what the competition is up too; small businesses are not the only ones jumping on the Twitter bandwagon. So have large corporations, Web site only companies, mommy bloggers and entrepreneurs promoting their startups. By following other businesses that sell similar products or services, you can learn better ways of marketing products to your customers and you can build alliances. Just because a business is your competitor does not mean you have to be enemies. In fact, small businesses are often willing to offer each other support and assistance if it doesn't compromise their business.
Twitter is also a great way to expand your existing customer service experience. Through Twitter, real time updates can give you instant feedback on how your business is being perceived. After ordering a product online and having a bad experience a user might post their feelings about a brand directly to their Twitter account to get feedback from others. In essence, Twitter isn't just about enhancing your own customer experience but learning what techniques should be avoided if you want to keep a customer happy.
Get creative with Twitter and use it in all your Web 2.0 connections. For example if you run a podcast, use Twitter to seek out potential guest to interview, to get feedback on how well the audience liked the newest episode, to offer suggestions for improving a podcast and for offering questions you can answer during the next podcast.
Warning: file(http://www.searchfeed.com/rd/feed/TextFeed.jsp?trackID=G3372401441&pID=71468&cat=viral+marketing&nl=5&page=1&excID=) [function.file]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found
in /home/marketon/public_html/Online-Publishing/viral/datas/searchfeed.php on line 8
Viral Marketing Specific links
Viral Marketing News
Seeing the bigger picture — going viral
VIRAL marketing videos — which spread the name of a business or cause by being forwarded from one person to another — are an increasingly popular and effective global trend which could soon be an option for local businesses with the return to Pietermaritzburg of two young Midlands film-makers.
Read more...'Chronicle' Viral Marketing Stunt Proves Man Can Fly
New York City gets a lot of love in comics as the home base of many superheroes. Now a real life viral marketing campaign gave New Yorkers a taste of what it would really be like to live in the Big Apple from the pages. A stunt for the upcoming found footage superhero movie, "Chronicle," involved [...]
Read more...It's a bird, it's a plane, it's a viral marketing campaign (VIDEO)
Viral marketing campaigns keep getting smarter. Thomas Mucha If you've been in New York City the past couple of weeks and have noticed some flying people in the skies, you are not crazy. Nor are you alone. You are simply the victim of a pretty cool, and highly memorable, viral marketing campaign. It all has to do with a forthcoming 20th Century Fox movie called Chronicle and a viral marketing ...
Read more...VOTD: ‘Chronicle’ Viral Marketing Asks You to Believe That Men Can Fly
Viral marketing is starting to look like one of the best ways to have a lot of fun and get paid for it. Thinkmodo [1] was hired to do a little stunt to promote the Fox 'teens with superopowers' film Chronicle, which opens this week. What the company did was build three custom radio-controlled planes shaped like people, which were then flown through the relatively open airspace around a couple of ...
Read more...How Does Viral Marketing Work?
Viral marketing is an online marketing technique that uses consumers’ social networks to increase brand interaction, sales, and brand awareness. Viral marketing strategies rely on individuals, who typically . . .
Read more...