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Welcome to Web 2.0 Guide

 

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Being Web 2.0 Website Ready

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Having a Web 2.0 website is more than just employing blogs, wikis, or RSS feeds to attract more interactive users and business. These alone will probably do something to increase the number of people landing on your web pages. But to really put your business where you want it to be your web pages need to be engaging.

Although there is a great deal of fuss and excitement about user driven interactions like wikis, blogs, widgets, and others the real question to ask is, “Are these what your customers want?” What the customer wants must be part of the equation for any company that wants to be successful in internet business and be a part of what follows Web 2.0. You can design and create all the elegant applications you want, but if your customers don’t find them useful or want them then they will just sit there on your website wasting space and cause you to lose money because your visitors will become bored and move on to another website. Here are a few tips to help you.

Research

Some types of products or services are very important to some consumers and not so important to others. Income levels, age, sex, location, etc., can help you determine where to best market what your business has to offer. Knowing who your users are is vitally important to the success of your business and there are some inexpensive methods to discover this information.

Web analytics – The application of web analytics can help you to understand how visitors behave once they have landed on your website. Analytics can show trends, but doesn’t show intent. For example, analytics can show visitors leaving a particular page at a high rate, but won’t reveal the reason why. However, by changing scenarios and retesting you may be able to get a clearer picture.

Surveys – Surveys are a good tool to find out why people visit your website as well as how they perceive the experience of it. Surveys are easy to build and can be launched via email or right on your website. Zoomerang, Constant Contact, and Survey Monkey are some of the more popular surveying tools.

Usability Testing – After identifying potential issues and user needs from the survey data and web analytics you can run scenarios through usability test to determine specific problem areas.

Third-Party Research – These are consumer panels, that when coupled with other research can help you define even more specific interactive strategies. For example, if you have a specific target audience a third-part research company can survey that specific group for specific on-line activities they engage in.

Listen To Your Customer

Listening to customers in the above mentioned ways you can begin develop an understanding about to best accommodate the things the value and want to see on your website. When you are able to this you will find customers spending more time and money on your site because they will feel comfortable there. This part of what being a Web 2.0 company is about.







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Web 20 Sites Specific links

Web 20 Sites News

Pornography websites are NOT the most dangerous place on the web any more ... - Daily Mail


Daily Mail

Pornography websites are NOT the most dangerous place on the web any more ...
Daily Mail
Security experts Symantec released their annual report on the state of malicious software, and pornographic sites now rank 10th as the riskiest to visit. In top place are blogs and other 'web communication' sites, of which 20% are infected.
What are the most dangerous websites?CBS News

all 4 news articles »

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Anatomy of a Lulzsec Attack 'Singles Out' Web 2.0 Weakness - Threatpost (blog)


Anatomy of a Lulzsec Attack 'Singles Out' Web 2.0 Weakness
Threatpost (blog)
"The fundamental tenet of Web 2.0, user-generated content, is also the Achilles Heel from a security standpoint. Why? Allowing the upload of user-generated content to the Web site can be extremely dangerous as the server which is usually considered by ...

and more »

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Dia Outlines New Plan for Building in Chelsea - New York Times


Dia Outlines New Plan for Building in Chelsea
New York Times
After the Dia Art Foundation announced plans to build on the footprint of one of its previous exhibition sites in Chelsea — giving it a major presence in New York for the first time since 2004 — Dia went quiet. That was in November 2009.

and more »

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Maintaining privacy while surfing the Web - Boston.com


Maintaining privacy while surfing the Web
Boston.com
Websites are constantly tracking me with little files called cookies, criminals are trying to swipe my digital identity with spam, and online information brokers are selling the story of my life to anybody with a valid credit card.

and more »

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Film company Gaumont says Hadopi eradicated illegal downloads of French films - Ars Technica


Film company Gaumont says Hadopi eradicated illegal downloads of French films
Ars Technica
by Megan Geuss - May 25, 2012 1:20 am UTC In a statement of bravado that bordered on delusion, the president of French film and production company Gaumont announced that, "between the 15th of May and the 15th of December 2011, not a single French film ...

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